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Social is the New Networking
Social networking is indeed the new business networking. But you need to understand the different cultures to make it work. For example, my personal interest is entrepreneurs, and MySpace is for...
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The Hidden Benefits of Business Blogging
With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can...
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How to Use Twitter to Boost Your Startup Business
It seems like only a short while ago that I wasn’t sure if Twitter was relevant to my business, or if it would wasting my time. Now I have almost 500,000 followers on Twitter as StartupPro, and the...
View ArticleWho is More Persuasive: Jennifer Aniston or Data?
Everybody is buzzing about Jennifer Aniston’s viral video for Smart Water. It’s clever, incorporates the top memes of the past year, and is fun to watch.If you haven’t seen it yet, here it is:On the...
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Social Network Basics for Business
With the advent of social networking sites like LinkedIn, Twitter, and Facebook, Internet usage has totally morphed, from a serious business medium, to a social and fun medium that still means...
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Standing Tall Above the Digital Crowd
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are...
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Startup Opportunities for Location-Based Services in B2B
These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. So far, it’s just another mobile phone app that tells people where there friends are...
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Viral Marketing is Far From Free
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is...
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Blogs Trump Static Sites for Service Startups
Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Even...
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Perfecting Your Online Persona
With the advent of LinkedIn, Facebook, and dozens of other websites requiring your profile, the old-fashioned written resume is simply an artifact of a hiring practice that is slow to change, and...
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Social Networks Are Destroying True Friendships
The Internet and social media have totally destroyed the meaning of the word “friend” and even changed it from a noun to a verb. On Twitter and MySpace, many young people follow hundreds of friends...
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Modern Marketing is More than Viral
Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is...
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Social Media Marketing Requires a Meaningful Investment
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most...
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Social Media Is Real – Don’t Be Left Behind!
I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his...
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Proactively Protecting Your Brand’s Image Online
These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s...
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Startup Marketing in the Age of Content
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs...
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How Current is Your Knowledge of Internet Concepts?
Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of...
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Every Startup Needs the Right Social Media Presence
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Before you start spending...
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Keeping Up With Today’s Networked Customer
Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass...
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8 Tips for Using Twitter to Promote Your Small Business
It seems like everyone is using Twitter to market themselves these days, from celebrities to corporations. But how do you know if Twitter is right for marketing your small business – and how do you...
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